Thought for the day +

I was just reading and interesting article from this blog about an SMS promotion run by Virgin in the UK. It was an interesting concept were people at a festival were sent a word via SMS and had to find someone else at the festival who had received the same word. If two people managed to find each other they could present themselves to Virgin and win a flight each.

Sounds like a great application of social networking through the mobile phone, I'm now wondering how this could fit in with real peer-to-peer connectivity. I guess the simple answer would be to provide a similar challenge but on a much larger scale you would be able to win a substantial prize if you found another user, online with the same word or code as you and managed to meet up with that person.

By keeping you online and keeping you looking to find the other user this promotion would be a great way to launch a peer-to-peer networking service or give coverage to other advertising.